Yali and Alayan Trading Co., established in 1967 by late Mr. Yali Ahmed Behbehani and late Mr. Mohammad Bedawi Alayyan, at its capacity of importing fresh fruits and vegetables to Kuwait market . From 1969 onwards the company took steps to expand its activities under the management of Mr. Khaled Mohammad Allayaan, partner of the company, who brought up a south Korean brand of SAMYANG tires to the market which later known as KUMHO tires , presently ranking 10th position in the world tire market.